We built Sorted
because every other
budget app made us
feel worse about money.

The why

Every existing tool optimized for guilt. Spreadsheets that judge you in conditional formatting. Apps that show you eight charts and zero answers. Bank dashboards that promise insights and deliver pie charts of your groceries. None of them ever just told us what to do today.

We’re not trying to make you better at finance. We’re trying to make finance smaller — small enough that one number on the lock screen is enough.

The who

Two builders, both Gen Z, both broke at some point in the last five years. One was a designer at a fintech that shall remain unnamed; the other shipped a payments product that hit ten million users before the founders realized normal people don’t actually know what an APY is.

Sorted is what we wanted at 22, freshly graduated, holding three cards and a Roth IRA we didn’t understand.

The bet

The bet is taste. The financial app market is a graveyard of feature lists. Mint had every feature; nobody loved it. Personal Capital had every chart; nobody loved it. Apple Cash has roughly four buttons; tens of millions of people use it daily. The pattern is clear.

We’re building the budget app with the smallest surface area we can get away with — and treating that constraint as the product.

The promise

• — No ads. Ever.
• — No selling your data. Ever. (See /security.)
• — No dark patterns to make you upgrade.
• — Cancel from the App Store in two taps. Delete the account from Settings.
• — If we ever break any of the above, you can quote this page back at us.